What if we told you your brokerage could be losing six figures a year without even realizing it?
Not because your agents aren’t talented.
Not because the market is down.
But because of one overlooked number that nearly every brokerage ignores…and it’s draining your bottom line.
We call it the Cap Gap—and it’s quietly bleeding brokerages across North America.
What Is the Cap Gap? The Cap Gap is the difference between what your agents have contributed toward their cap… and what’s still left unpaid.
Let’s say your company cap is $15,000. If an agent has paid in $8,000, their Cap Gap is $7,000. Now, multiply that number by every agent on your roster who hasn’t capped this year.
You’re likely looking at tens or even hundreds of thousands of dollars in unrealized revenue. That’s profit sitting in plain sight…but untouched.
Why It Matters More Than You Think
The Cap Gap isn’t just a number. It’s a signal. It tells you that:
- You’re investing in agents (admin support, tech, training, culture).
- But you’re not getting a return.
And here’s the kicker…you’ve already paid for these agents. You’re already giving them resources. But if they’re not capping, that investment is stuck in limbo.
And if you ignore the Cap Gap, here’s what usually happens:
- Top producers burn out. They carry the load while others coast.
- Margins shrink. Your costs go up, but your company dollar doesn’t.
- Mediocrity becomes the norm. Everyone looks busy, but productivity flatlines.
You wake up one day and realize: “Everyone’s working…but no one’s really winning.”
One Brokerage. One Strategy. $400,000 in Found Profit.
At Inner Circle Broker Coaching, we worked with a mid-sized brokerage that uncovered $400,000 in company dollar in the worst real estate market in 35 years. And they did it without recruiting a single new agent or spending more on marketing.
Here’s the 3-step system we used to turn their Cap Gap into a profit engine:
- Step 1: Pull the List
Start with the truth. Run your roster. List every agent who hasn’t capped, and calculate how much each is short. This is your Cap Gap in black and white. You can’t fix what you haven’t measured. - Step 2: Create a Training + Accountability Flow
We built a no-fluff system focused on action, not theory:
– Module 1: Build a sphere of influence list (minimum 150 names)
– Module 2: Make 50 calls from that list
– Module 3: Get trained on buyer and listing presentations
Agents couldn’t skip ahead. No calls? No training. No action? No more resources. That clarity created momentum, accountability, and real results. - Step 3: Set the Standard
Every agent in the program was expected to close at least one transaction in six months. No pressure. No penalties. Just a clear target. If they didn’t reach it, we helped them find a better path whether that meant coaching out or redirecting. The result? 104 previously underperforming agents closed a deal within 6 months. That’s over $400,000 in new company dollar without increasing overhead, buying leads, or adding tech.
Ready to Find Your Hidden Profit?
Most brokers have never been shown how to plug this silent leak. And that’s why I’m inviting you to do something different.
Book a FREE discovery call with us.
We’ll look at your numbers, uncover your Cap Gap, and build a custom plan to close it quickly.
Download our FREE guide: The Profit Playbook
This short but powerful guide will walk you through the 4-step game plan brokers are using right now to win bigger and keep more even in tough markets.
