Build a Brokerage That Runs Without You.
Break Free from the Daily Grind.
Imagine leading a highly profitable brokerage with clarity, confidence, and the freedom to focus on your life not just your business. That’s what our membership delivers:
A Story of Transformation
In 2006, Rob stepped into brokerage ownership with 15 agents and a lot of responsibility.
The opportunity was there but so were the challenges that come with scaling, leadership, and profitability.
In 2011, Rob partnered with Wayne for coaching. Within six months, the results began to show.
Today, his brokerage supports 135 agents, guided by systems, strategy, and confident leadership.
Rob’s story is not unique inside this community.
It is what happens when broker owners stop trying to figure everything out on their own and instead surround themselves with the right coaching, proven frameworks, and peers who understand the challenges of leadership at this level.
That is exactly what this membership is designed to provide.
Inner Circle Broker Coaching 100+
Where High-Performing Brokers Grow Together
You’re not just joining a program. You’re stepping into a community of growth-minded Broker Owners who are scaling profitably, even in the toughest markets.
Whether you already lead 100+ agents or you’re on your way there, you’ll be surrounded by brokers who openly share what’s working, how they’re adapting, and the strategies they use to win. You get more than expert coaching — you gain access to the collective experience of leaders who are walking the same path and aiming for the same goals.
A Community of Proven Leaders
Join broker owners managing 100+ agents, or actively growing toward it, in a collaborative environment where systems, insights, and real-world workflows are openly shared.
Coaching That Drives Action
Personalized coaching to streamline operations, strengthen recruiting, and improve profitability through one-on-one calls, live workshops and peer collaboration.
The Flywheel That Drives Success
Our approach helps you focus on what matters, track progress easily, and stay connected to coaching and community for steady momentum without burnout.
What’s Included in your membership
7 Core Competencies©
Master the essential competencies of running a profitable brokerage. These proven strategies help you build a system that drives consistent growth while reducing the burden of daily operations.
Supported by One-on-One Coaching
Running a brokerage can feel isolating, especially when facing tough decisions alone. That’s why our support system surrounds you with peers who face the same challenges day-to-day and coaches who’ve walked in your shoes. Get personalized guidance through one-on-one coaching, targeted workshops, and monthly recruiting sessions – ensuring you have the accountability and expertise needed to move forward confidently.
community
Our community unites real estate brokers who consistently exceed their goals. Sharing strategies, celebrating wins, and supporting each other’s growth as they push the boundaries to redefine excellence in the real estate brokerage business. Members of the ICBC community consistently scale their businesses while maintaining work-life balance.
workshops
Master the 7 Core Competencies© and Real Estate Broker Operating System through structured, interactive workshops. Our workshops provide a collaborative environment where broker-owners tackle real challenges together:
- Monthly 1.5-hour focused workshops for members
- Interactive breakout sessions with fellow brokers
- Strategic planning with immediate implementation
- Collaborative problem-solving for common challenges
Powered By Cloud-Based Proprietary Software
Time-consuming spreadsheets and scattered systems only add to your daily overwhelm. Our intuitive digital, cloud-based platform brings everything you need into one place, designed specifically for broker/owners like you. Access tools, templates, and dashboards that turn complexity into clarity, making it simple to implement the 7 Core Competencies© and track your progress toward real growth.
Trusted by top-performing brokers nationwide
“I’ve achieved the lifestyle I wanted. No more late-night calls, no constant stress. I can take time off knowing my business runs smoothly, allowing me to enjoy the creative, strategic side of growing my company.”
– Larry Schottenstein
Broker/Owner, RE/MAX Revealty
“Wayne’s coaching transformed our brokerage from barely breaking even to a profitable, thriving business with over 140 agents across multiple offices. His financial management expertise is a gamechanger.”
– Robert Schaid
Broker/Owner, RE/MAX Plaza
FAQs
Drawing on 50+ years of brokerage coaching experience, you will learn and master the 7 Core Competencies essential for building a successful brokerage and implementing proven strategies that align your business with your personal goals and objectives.
The REB OS is your complete backend management solution, designed specifically for broker/owners. Access e-learning videos, brokerage wizards, and practical tools that make implementing the 7 Core Competencies© straightforward. This cloud-based system gets updated annually, making it an essential system for modern brokerage management.
Success comes from both knowledge and accountability. Our Members attend monthly 1.5 hour workshops to focus on content and networking, quarterly 6-hour certification workshops, and at least once monthly with their coaches.
Yes, Your Head Coach leads monthly workshops, while your Program Coach provides monthly support through Zoom meetings. When urgent situations arise, both your Program Coach and a Member Services Representative are available to help. Plus, our REB Operating System is accessible 24/7 for immediate support.
Think of this like having a personal trainer at the gym – you’re not adding more time, you’re maximizing the time you already spend. We help you leverage your existing schedule more effectively, turning your current efforts into better results. It’s about working smarter, not harder.
join the inner circle
Our memberships start at $2,495 per month, with pricing tailored to your brokerage size and stage of growth.
Because every brokerage faces different challenges and opportunities, we take a personalized approach to ensure the coaching, support, and strategy you receive delivers a meaningful return.
Curious if this membership is right for you?
Book a 30 minute, no-pressure call and let’s talk about where you are, where you want to go, and whether this community can help you get there.