Your Path to Profitability Starts Here
You have worked too hard to feel stuck in the day-to-day while margins tighten and growth feels out of reach. Our Membership puts profitability and scalable growth back at the center of your business and surrounds you with a community of brokers who share your vision. You’re not just joining a program; you’re joining a group of leaders committed to building thriving, profitable brokerages and the lifestyles that come with them.

Inner Circle Broker Coaching 100+
Where High-Performing Brokers Grow Together
You’re not just joining a program. You’re stepping into a community of growth-minded Broker Owners who are scaling profitably, even in the toughest markets.
Whether you already lead 100+ agents or you’re on your way there, you’ll be surrounded by brokers who openly share what’s working, how they’re adapting, and the strategies they use to win. You get more than expert coaching — you gain access to the collective experience of leaders who are walking the same path and aiming for the same goals.
Community of High-Performing Leaders
You’ll join a community of broker-owners who already manage 100+ agents or are actively growing toward it. Inside this group, you learn directly from peers who openly share their systems, insights, and behind-the-scenes workflows. You get support from people facing the same challenges you are, creating a collaborative environment where everyone grows together.
Personalized Coaching & Practical Support
Alongside the community, you receive personalized coaching designed to help you streamline operations, implement advanced recruitment strategies, and maximize profitability at scale. Your membership includes one-on-one coaching calls, monthly live workshops, exclusive events, and focused recruiting intensives — giving you support from every angle, both from your coach and from brokers walking the same path.
The Flywheel That Drives Sustainable Success
Scaling shouldn’t mean more hours. Our integrated system works like a flywheel – once you set it in motion, each component reinforces the next. By focusing on what matters most, tracking progress through simple tools, and staying connected to consistent coaching and your community, you build momentum without burning out.
What’s Included

7 Core Competencies©
Master the essential competencies of running a profitable brokerage. These proven strategies help you build a system that drives consistent growth while reducing the burden of daily operations.
Essential Competencies for Your Success
Every successful brokerage masters these seven areas:
- Leadership: Create a clear vision and roadmap for your organization’s growth
- Profitability: Optimize your operations for maximum profitability
- Uniqueness: Build real, sellable value that attracts and retains top agents
- Recruiting: Implement systems to attract productive agents
- Retention: Keep your best agents with proven engagement strategies
- Financial Management: Drive sustainable profitability and growth
- Mergers & Acquisitions: Understand how to build and capture business value


Supported by One-on-One Coaching
Running a brokerage can feel isolating, especially when facing tough decisions alone. That’s why our support system surrounds you with peers who face the same challenges day-to-day and coaches who’ve walked in your shoes. Get personalized guidance through one-on-one coaching, targeted workshops, and monthly recruiting sessions – ensuring you have the accountability and expertise needed to move forward confidently.

Community
Our community unites real estate brokers who consistently exceed their goals. Sharing strategies, celebrating wins, and supporting each other’s growth as they push the boundaries to redefine excellence in the real estate brokerage business. Members of the ICBC community consistently scale their businesses while maintaining work-life balance.

Workshops
Master the 7 Core Competencies© and Real Estate Broker Operating System through structured, interactive workshops. Our workshops provide a collaborative environment where broker-owners tackle real challenges together:
- Monthly 1.5-hour focused workshops for members
- Interactive breakout sessions with fellow brokers
- Strategic planning with immediate implementation
- Collaborative problem-solving for common challenges

Powered By Cloud-Based Proprietary Software
Time-consuming spreadsheets and scattered systems only add to your daily overwhelm. Our intuitive digital, cloud-based platform brings everything you need into one place, designed specifically for broker/owners like you. Access tools, templates, and dashboards that turn complexity into clarity, making it simple to implement the 7 Core Competencies© and track your progress toward real growth.
FAQs
Drawing on 50+ years of brokerage coaching experience, you will learn and master the 7 Core Competencies essential for building a successful brokerage and implementing proven strategies that align your business with your personal goals and objectives.
The REB OS is your complete backend management solution, designed specifically for broker/owners. Access e-learning videos, brokerage wizards, and practical tools that make implementing the 7 Core Competencies© straightforward. This cloud-based system gets updated annually, making it an essential system for modern brokerage management.
Success comes from both knowledge and accountability. Our Members attend monthly 1.5 hour workshops to focus on content and networking, quarterly 6-hour certification workshops, and at least once monthly with their coaches.
Yes, Your Head Coach leads monthly workshops, while your Program Coach provides monthly support through Zoom meetings. When urgent situations arise, both your Program Coach and a Member Services Representative are available to help. Plus, our REB Operating System is accessible 24/7 for immediate support.
Programs and pricing are customized based on your brokerage’s size and needs. Book a free discovery call to discuss your current business challenges and learn about program options.
Think of this like having a personal trainer at the gym – you’re not adding more time, you’re maximizing the time you already spend. We help you leverage your existing schedule more effectively, turning your current efforts into better results. It’s about working smarter, not harder.
Build the Brokerage and Life You Actually Want.
Inside our community, you’ll learn, grow, and collaborate with Broker Owners
who share your goals and your drive.