If you’re competing on commission, you’re losing the game.
Every broker has had this conversation:
- “What’s your split?”
- “Can you match this other offer I got?”
- “I love your brokerage, but I need a better deal.”
It’s exhausting!
You spend time, energy, and resources recruiting agents who seem excited about your brokerage—only to lose them to someone offering a slightly better deal. Even worse, your existing agents start questioning whether they should stay because other brokerages appear to offer more attractive packages.
The Hard Truth About Commission-Based Recruiting
If agents are negotiating based on commission, it means they don’t fully see your value. And if commission is the only thing keeping them with you, they’ll leave the second they find a higher split elsewhere.
So how do you fix this?
The answer is simple: Build a brokerage that’s so unique and valuable that commission becomes an afterthought.
Why Most Brokerages Fail to Stand Out
Many brokers believe that their brand, tools, training, or culture set them apart. They say things like:
- “We have great culture.”
- “Our training is top-notch.”
- “We offer the best tech.”
Here’s the problem: These are just features. And features alone don’t drive decisions.
Think about when you’re buying a car. You don’t buy it because of its features—you buy it because of how those features improve your life.
- You don’t buy heated seats just because they exist—you buy them because they make winter drives bearable.
- You don’t buy a backup camera because it’s trendy—you buy it because it prevents accidents.
It’s the impact, not the feature, that matters.
Agents don’t join a brokerage for its features. They join for what those features do for them. They want to know:
- “How does this brokerage help me sell more homes?”
- “How will I make more money here than anywhere else?”
- “Will I have more time to enjoy my life while still growing my business?”
If your brokerage doesn’t clearly answer these questions, agents will compare you to others solely based on commission.
Why Agents Really Leave
Agents don’t leave just for a higher split. They leave because:
- They don’t see a clear, measurable path to growth.
- They don’t feel supported in reaching their income and lifestyle goals.
- They don’t believe their brokerage is giving them a real competitive advantage.
The moment an agent doubts their future at your brokerage, they start looking for alternatives. This is why uniqueness is everything.
The Key to Building a Brokerage Agents Don’t Want to Leave
A truly unique brokerage doesn’t just offer something different—it creates an environment where agents know they’ll thrive.
When that happens, agents stay. They stop shopping around for better deals. They start seeing your brokerage as the only place they want to be.
That’s exactly what our new guide—“Cracking the Code: The 5-Step System to Becoming the Go-To Brokerage for Agents”—is designed to help you do.
This step-by-step guide will help you:
✅ Identify your unique value
✅ Shift the conversation away from commission
✅ Turn your brokerage into an irresistible choice for top agents
✅ Build a brand that attracts AND retains top talent
Too many brokers think their brokerage is unique—only to realize they sound just like everyone else. This guide will show you exactly how to stand out, so agents choose you—without hesitation.
The Market is Changing—Are You Ready?
The market is shifting. Competition is fiercer than ever. Brokerages that rely on commission-based recruiting are going to struggle.
But those that build real, measurable, undeniable value will attract, grow, and keep the best agents.
If you’re ready to:
- Attract the right agents
- Build a brokerage that stands out in any market
- Finally quiet the commission conversation for good
Then grab the free guide today and take the first step!
But don’t stop there. If you’re serious about transforming these insights into real, actionable results, book a discovery call today. Let’s work together to unlock your brokerage’s full potential and build a stronger, more profitable business.